Real projects for small businesses — from Los Angeles auto body shops and specialty coffee to actors and retail brands. Ongoing work and practice projects are labeled.
Built a portfolio website and a detailed 12-month personal brand strategy for an emerging actress and former national hockey team athlete building a career in Los Angeles. The strategy covered positioning, target casting directors and projects, a 4-phase roadmap, Instagram/TikTok content balance, budget priorities, and monetization paths — grounded in real industry comparables.
Launch marketing strategy for a headshot photographer who relocated from Moscow to New Brunswick, NJ — with plans to expand to New York. Competitive and audience analysis of the local market, followed by a detailed 60-day client acquisition roadmap. Goal: 12 paid shoots and $1,400 in revenue within 2 months, on a $200 starting budget.
Specialty coffee shop in Downtown LA with a strong Instagram presence but an unclaimed Google Maps and Yelp profile. Developed a full marketing strategy including upsell techniques to increase average check. Set up and optimized Google Business Profile and Yelp. Rebuilt the website from Tilda to HTML/CSS — faster, better-looking, and saving the owner $240/year in platform fees.
Full marketing strategy, competitive analysis, and UVP for an LA auto body shop. Built a multi-page website with services, gallery, about, and blog. 60-day zero-budget promo plan across Google, Instagram, and WhatsApp Business. Ongoing: on-page SEO, Google Maps, and review management.
Launched the brand's e-commerce presence on Ozon and additional marketplaces. Restructured accessories purchasing and merchandising. Developed audience segmentation, ad creative briefs, and email campaigns. Co-contributed to 4× revenue growth alongside the core team.
Goal: move the school's Instagram from position 5 to top 3 in niche search. Conducted competitive analysis, defined two audience segments, and built a full content growth program with a detailed creative brief for photo and video production.
Grew a family tailoring studio to the #1 rated business in its district through systematic local SEO and reputation management — no paid advertising. Result: 5.0 stars across 117+ reviews and a consistent top position in local search.
Practice web design project — a product catalog website for a California smoke shop. Built on Wix with a focus on clean navigation, local SEO structure, and mobile-first design.
More cases coming
Updated as projects complete
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